Selected Approach
Foster Parent Journey Map (Customer Experience Analysis)
Problem AnalysisA framework for visualizing the process from when a prospective foster parent learns about a cat to the completion of the adoption, identifying drop-off points (psychological and physical hurdles), and developing improvement plans.
By reframing fragmented issues such as "social media outreach" and "trial systems" as a continuous "foster parent experience," it becomes easier to identify the most effective measures.
Identifying touchpoints in the adoption process
Listing all touchpoints from when a prospective foster parent learns about a cat to when they welcome it as a family member, creating the foundation for the journey map.
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Key findings from this step
Identify psychological hurdles at each touchpoint.
For each touchpoint identified in Step 1, specify the elements that potential adopters find "anxiety-inducing" or "burdensome."
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Develop improvement measures to solve the identified issues.
List specific ideas to eliminate the "physical and psychological hurdles" identified in the previous step, enabling potential adopters to proceed smoothly toward adoption.
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Determining the priority of improvement measures
Evaluate the improvement measures identified in Step 3 based on two axes: "Effect on adoption" and "Ease of implementation," to clarify which actions to focus resources on.
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Key findings from this step
Summary and Next Steps
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