User's Challenge

「I want to strengthen the proposal capabilities of our advertising agency.」

I am the Sales Director at an advertising agency with 150 employees. Strengthening our competitiveness is a major challenge, as the rise of digital advertising has made it difficult to differentiate ourselves with traditional proposals. I want to build a data-driven proposal system.

Selected Approach

Data-Driven Proposal Transformation Framework

Problem Analysis

We will break down the current proposal process, clarify which phases should incorporate data utilization, and translate them into concrete actions.

This is ideal for a Sales Director because it allows for the creation of a step-by-step execution plan while organizing current issues against the specific goal of "building a data-driven system."

Other Candidates:Customer Value-Based Differentiation Strategy Canvas·Organizational Capability Gap Analysis (AS-IS/TO-BE)
01

Visualize the current proposal flow

We will break down the process from the start of a proposal to winning the contract and identify the specific activities performed at each step.

Visualize the current proposal flow - Canvas

AI Insight

Key findings from this step

02

Evaluate the priority of data utilization for proposal elements

Analyze each element of the proposal flow identified in Step 1 based on the potential for data-driven improvement and the impact on the customer to identify key focus points.

Evaluate the priority of data utilization for proposal elements - Canvas

AI Insight

Key findings from this step

03

Defining data sources and utilization methods

For the items identified as high priority in Step 2, organize specifically what data to use and how to apply it to the proposal.

Defining data sources and utilization methods - Canvas

AI Insight

Key findings from this step

04

Formulating an organizational action plan

Formulate organizational measures to ensure that sales representatives in the field execute and establish the data utilization methods specified in the previous step.

Formulating an organizational action plan - Canvas

AI Insight

Key findings from this step

Summary and Next Steps

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