kalubo
User's Challenge

「Strengthen Event Attendance」

I work in event planning at a B2B marketing support company with 80 employees. Lead generation is a challenge for us—we're currently hosting two B2B seminars and webinars per month, but we're struggling to increase attendance numbers. I'd like to think through effective strategies to boost attendance.

Selected Approach

Customer Acquisition Channel Optimization Framework

Strategy

We will identify current and potential customer acquisition methods, and pinpoint the initiatives that deserve the most focus from a cost-effectiveness perspective.

It is ideal for clarifying which channel(s) should be prioritized when facing the challenge of "participant numbers are plateauing."

Other Candidates:Target-Content Fit Analysis·Event Conversion Improvement Flow
01

Identifying Customer Acquisition Channels

Write out both the channels currently being used and new channels that could potentially be utilized in the future.

Identifying Customer Acquisition Channels - Canvas

AI Insight

Key findings from this step

02

Evaluate the priority of measures using a two-axis framework

Organize each listed channel from two perspectives—expected results and implementation burden—to clarify which initiatives should be prioritized.

Evaluate the priority of measures using a two-axis framework - Canvas

AI Insight

Key findings from this step

03

High-Priority Channel Execution Plan Development

For high-priority channels, assign specific schedules and responsible parties to establish a system that ensures reliable execution.

High-Priority Channel Execution Plan Development - Canvas

AI Insight

Key findings from this step

Summary and Next Steps

Professional ServicesMarketingCustomer Acquisition & RetentionSMB (31-300 employees)
1/17/2026

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