Selected Approach
PR Initiative & Topic Prioritization Matrix
PrioritizationTo maximize limited resources, we will organize PR topics (press release drafts) by impact and effort to clarify which initiatives to tackle first.
Since resources are limited for a solo PR person, this is ideal for first deciding "what not to do" and focusing on the most effective initiatives.
Identifying PR Topics
Freely list information that could be candidates for press releases or media projects, categorized by type.
AI Insight
Key findings from this step
Evaluate the impact and feasibility of initiatives
Organize the PR topics identified in Step 1 along two axes—"Social Impact" and "Feasibility"—to clarify priorities for working with limited resources.
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Key findings from this step
Selection of Target Media
Focusing on topics rated as having high social impact in Step 2, organize the specific media outlets to approach and the angles that will resonate with them.
AI Insight
Key findings from this step
Development of Execution Schedule and Actions
To ensure the selected PR measures are executed effectively, we will organize the specific schedule and preparation items for the coming month.
AI Insight
Key findings from this step
Summary and Next Steps
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