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User's Challenge

「I want to strengthen the attraction of foreign tourists (inbound).」

I am a staff member at a tourism association. Regional revitalization is a challenge, and I want to take advantage of the weak yen to attract foreign tourists, but multilingual support and the reception environment are not yet in place. I want to implement measures to promote the region's charms to the world and extend the length of stay.

Selected Approach

Inbound Value Chain Improvement Framework

Problem Analysis

This is a method to visualize the flow of tourists from "awareness" to "stay" and "return visits," and to resolve bottlenecks in the reception environment.

This is ideal when you want to consider both the "reception environment," such as multilingual support, and the "promotion of regional charms" in a balanced manner.

Other Candidates:Target-Specific Stay Value Maximization Framework·Regional Revitalization and Tourism Resilience Building Sheet
01

Identifying Tourism Resources and Reception Challenges

This organizes the region's charms (resources) and the barriers to receiving foreign tourists (challenges) to visualize the current situation.

Identifying Tourism Resources and Reception Challenges - Canvas

AI Insight

Key findings from this step

02

Priority evaluation of resources and challenges

Map the tourism resources and challenges identified in Step 1 from the perspectives of attractiveness to tourists and current readiness to clarify the points that require focus.

Priority evaluation of resources and challenges - Canvas

AI Insight

Key findings from this step

03

Formulation of improvement measures for priority challenges

Define specific improvement actions and expected effects for the high-attractiveness resources and challenges identified in Step 2.

Formulation of improvement measures for priority challenges - Canvas

AI Insight

Key findings from this step

04

Specific design of experience-based content

Flesh out the selected measures and clarify the target audience, implementation flow, and required resources.

Specific design of experience-based content - Canvas

AI Insight

Key findings from this step

Summary and Next Steps

Government & Public SectorPlanning & PMCustomer Acquisition & RetentionSMB (31-300 employees)
1/17/2026

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