kalubo
User's Challenge

「I want to develop a relocation promotion strategy for a local municipality」

We are the planning department of a local city with a population of 50,000. Population decline continues, with particularly notable outflow of people in their 20s and 30s. We want to develop measures to increase the number of relocating residents by 100 per year, targeting remote workers and families with children.

Selected Approach

Target-Specific Charm Redefinition and Measure Planning Framework

Strategy

Rediscover regional resources and identify the "unique selling points" that match the needs of remote workers and families with children, then develop them into concrete measures.

Since the target is clear (remote workers and families with children), this method is optimal for narrowing down which regional strengths will resonate with them.

Other Candidates:Relocation Barrier Elimination and Customer Journey Approach·Regional Revitalization Cross-SWOT Strategy
01

Identify the region's attractions and resources

To rediscover value for relocation candidates, comprehensively list the region's current resources (nature, facilities, systems, etc.) from multiple perspectives.

Identify the region's attractions and resources - Canvas

AI Insight

Key findings from this step

02

Evaluate regional resources on two axes

Analyze the region's attractions identified in Step 1 from the perspectives of "target demand" and "differentiation from other municipalities," and identify the key strengths to emphasize.

Evaluate regional resources on two axes - Canvas

AI Insight

Key findings from this step

03

Develop measures utilizing highly-evaluated resources

Combine the "strengths" identified in Step 2 and devise concrete relocation promotion measures that resonate with the target.

Develop measures utilizing highly-evaluated resources - Canvas

AI Insight

Key findings from this step

04

Implementation plan and target metrics setting

Specify when to implement the proposed measures and establish concrete performance indicators (milestones) toward achieving the annual target of 100 relocating residents.

Implementation plan and target metrics setting - Canvas

AI Insight

Key findings from this step

Summary and Next Steps

OtherMarketingStrategy & PlanningMid-size (301-1000 employees)
1/6/2026

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