kalubo
User's Challenge

「Want to improve EC site sales by 20% in 3 months」

I operate an apparel EC site. Monthly PV is around 100,000 and CVR is about 1.5%. It's difficult to differentiate from competitors, and repeat purchase rates are also declining. I want to think of measures to increase sales without increasing advertising spending.

Selected Approach

EC Sales Maximization and Bottleneck Improvement Framework

Strategy

Decompose the components of sales, identify bottlenecks in "CVR" and "repeat purchase rate" that can be improved without advertising spend, and develop countermeasures.

Under the constraint of not being able to increase advertising spend, it is optimal to focus on CVR improvement and repeat purchase measures to maximize the existing 100,000 monthly PV.

Other Candidates:Repeat Purchase Rate Improvement and Customer Loyalty Promotion Framework·Competitive Differentiation and Value Proposition Redefinition
01

Identify current journey issues

Identify bottlenecks causing drop-off and dissatisfaction in each process from when customers flow into the site through purchase and repeat purchases.

Identify current journey issues - Canvas

AI Insight

Key findings from this step

02

Determine improvement measure priorities

Organize identified issues on a 2-axis map of "impact" and "ease of implementation" to identify the shortest route to achieving a 20% sales increase in 3 months.

Determine improvement measure priorities - Canvas

AI Insight

Key findings from this step

03

Develop improvement strategies for high-priority issues

For high-impact issues identified in step 2, develop specific solutions and implementation plans to achieve a 20% sales increase in 3 months.

Develop improvement strategies for high-priority issues - Canvas

AI Insight

Key findings from this step

04

Set execution roadmap and KPIs

Develop specific numerical targets (KPIs) and schedule for executing selected measures over 3 months.

Set execution roadmap and KPIs - Canvas

AI Insight

Key findings from this step

Summary and Next Steps

IT & TechnologyMarketingRevenue GrowthSmall (1-30 employees)
1/6/2026

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