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User's Challenge

「I want to make the website renewal successful.」

I work in public relations at a specialized trading company with 90 employees. Website renewal is a challenge we're facing—our corporate site still has a design from five years ago and lacks adequate smartphone compatibility. As we move forward with the renewal within limited budget and timeframe, I want to organize our priorities.

Selected Approach

ROI Maximization and Feature Prioritization Framework

Strategy

Within limited budget and timeframe, identify the elements with the greatest business impact and determine implementation priorities.

It is ideal for making objective decisions about what to eliminate and what to retain when working within budget and time constraints.

Other Candidates:Target-Specific UX Improvement Approach·MVP (Minimum Viable Product) Definition Framework
01

Extraction of Desired Features and Content

予算や技術的な制約を一度脇に置き、リニューアルで実現したいことや解決したい課題を自由に洗い出します。

Extraction of Desired Features and Content - Canvas

AI Insight

Key findings from this step

02

Prioritize by Expected Impact and Implementation Cost

Organize the listed features across two axes: the impact they will bring to the website and the cost (difficulty) of implementation, to clarify the priority order for which features should be tackled.

Prioritize by Expected Impact and Implementation Cost - Canvas

AI Insight

Key findings from this step

03

最優先項目の具体化と懸念点の整理

2軸マップで「効果が高く、コスト・難易度が低い」と評価された項目（クイックウィン）について、具体的な期待効果と実装上の課題を整理します。

最優先項目の具体化と懸念点の整理 - Canvas

AI Insight

Key findings from this step

04

実装項目の詳細要件を定義する

Step 3で選定した優先実装項目について、具体的な掲載内容や準備が必要な素材を整理し、実行可能な計画に落とし込みます。

実装項目の詳細要件を定義する - Canvas

AI Insight

Key findings from this step

Summary and Next Steps

Retail & DistributionPR & CommunicationsBranding & AwarenessSMB (31-300 employees)
1/16/2026

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