User's Challenge

「I want to increase the retention rate of NPO donors.」

I am in charge of fundraising for an international cooperation NPO. Funding is a challenge, as half of those who donate once stop their support the following year. I want to increase the number of continuous supporters by enhancing activity reports and improving how we express our gratitude.

Selected Approach

Donor Journey Optimization Map

Issue Analysis / Experience Design

Visualize the donor's experience during the first year after their initial donation and design appropriate approaches for the timings when they are most likely to stop their support.

This is ideal for re-evaluating donor psychology chronologically to address the specific time-based challenge of "half of the donors leaving the following year."

Other Candidates:Retention Measure Impact Evaluation·Donor Churn Factor Analysis and Improvement Plan Formulation

01

Identify existing touchpoints

List all communications currently being conducted with donors during the first year following their initial donation.

AI Insight

Key findings from this step

02

Visualizing churn risk and sentiment

Evaluate donor engagement and churn risk at each touchpoint on two axes to clarify improvement priorities.

AI Insight

Key findings from this step

03

Developing improvement measures to prevent churn

For the high-risk timings identified in Step 2, we will devise specific measures to make donors feel glad they continued their support.

AI Insight

Key findings from this step

04

Developing action plans for initiatives

Translate the emotional experience initiatives devised in Step 3 into a concrete action plan detailing when and how they will be executed.

AI Insight

Key findings from this step

Summary and Next Steps

Other Sales & Business Dev Customer Acquisition & Retention SMB (31-300 employees)

1/17/2026

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