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User's Challenge

「I want to diversify the revenue model for video media.」

I am the head of media business at a web media company with 30 employees. Diversifying revenue is a key challenge; growth is limited by relying solely on advertising income. I want to explore new revenue streams such as subscriptions and event businesses.

Selected Approach

Revenue Portfolio Diversification Framework

Strategy

To break away from advertising dependency, we will generate ideas for new revenue sources and prioritize them based on profitability and feasibility.

Ideal for comprehensively considering non-advertising revenue sources and selecting those that can realistically be undertaken by a 30-person organization.

Other Candidates:Asset-Leveraging New Business Creation Model·Customer-Needs-Driven Monetization Design
01

Identifying Revenue Source Ideas

Broadly list potential new non-advertising revenue sources by leveraging your company's strengths and assets.

Identifying Revenue Source Ideas - Canvas

AI Insight

Key findings from this step

02

Evaluate based on Impact × Difficulty

Organize the revenue source ideas identified in Step 1 along two axes—expected revenue size and ease of implementation—to clarify the priorities to focus on.

Evaluate based on Impact × Difficulty - Canvas

AI Insight

Key findings from this step

03

Definition of Target and Value Proposition

For high-priority revenue ideas, organize specific customer profiles and your unique strengths to solidify the business framework.

Definition of Target and Value Proposition - Canvas

AI Insight

Key findings from this step

04

Formulation of Execution Resources and Processes

Define the resources (people, assets, capital) and specific milestones required to launch the selected revenue model.

Formulation of Execution Resources and Processes - Canvas

AI Insight

Key findings from this step

Summary and Next Steps

Media & AdvertisingManagerRevenue GrowthSmall (1-30 employees)
1/17/2026

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