User's Challenge

「I want to establish a corporate crisis management public relations system.」

I am the PR Director at a manufacturing company with 400 employees. Strengthening risk communication is a key challenge for us; in the age of social media, the risk of online backlash is increasing. I want to establish response flows for emergencies and a daily monitoring system.

Selected Approach

Crisis Risk Mapping & Initial Response Framework

Problem Analysis & System Construction

This visualizes potential risks and concretizes the initial response flow of "who does what and how" during an emergency.

As a manufacturer facing both product risks and SNS risks, this method is ideal for creating an effective flow after prioritizing issues.

Other Candidates:SNS Backlash Countermeasures & Issue Management·Crisis Management Communication Design by Stakeholder
01

Identification of potential risk events within the company

List potential risks that could affect the company from multiple perspectives, such as PR, organization, and infrastructure.

Identification of potential risk events within the company - Canvas

AI Insight

Key findings from this step

02

Prioritize risks

Evaluate the risks identified in Step 1 based on two axes: "Probability of Occurrence" and "Impact Level," to identify items that require prioritized countermeasures.

Prioritize risks - Canvas

AI Insight

Key findings from this step

03

Definition of Decision-Makers and Communication Channels

For the high-priority risks identified in Step 2, define the core of the initial response: "who makes the decisions" and "how information is communicated."

Definition of Decision-Makers and Communication Channels - Canvas

AI Insight

Key findings from this step

04

Developing Monitoring Items and Message Outlines

Define daily monitoring systems and basic stances for emergencies regarding identified priority risks.

Developing Monitoring Items and Message Outlines - Canvas

AI Insight

Key findings from this step

Summary and Next Steps

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