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User's Challenge

「I want to materialize/concretize a new business idea. Or alternatively: I want to turn a new business idea into reality.」

We are a new business division at a mid-sized manufacturer. We are exploring new business opportunities related to DX, but we are unable to narrow down from multiple ideas. We would like to prioritize based on market potential and our company's strengths.

Selected Approach

DX Business Evaluation and Screening Framework

Strategy

Organize scattered ideas across two axes—"market attractiveness" and "company strengths"—to identify the area with the highest probability of success.

This is a proven approach that directly addresses the request to "prioritize based on market attractiveness and our company's strengths."

Other Candidates:Resource Compatibility Analysis for Manufacturing Industry·Customer Issue-Driven DX Materialization Sheet
01

Identifying DX Business Ideas

Currently under consideration or ideas for DX business initiatives that have been raised within the company are first listed out with quantity prioritized over quality.

Identifying DX Business Ideas - Canvas
02

アイデアの市場性と強みを評価する

Map the ideas generated in the previous step on two axes—"market viability" and "company strengths"—to visualize priorities.

アイデアの市場性と強みを評価する - Canvas
03

Define the Target and Value of the Leading Idea

For the high-priority ideas narrowed down in Step 2, clarify "who" you will serve and "what value" you will provide to them.

Define the Target and Value of the Leading Idea - Canvas

Summary and Next Steps

ManufacturingManagerNew Business & InnovationMid-size (301-1000 employees)
1/11/2026

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