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User's Challenge

「I want to improve the utilization rate of our employee benefit programs.」

I am an HR representative at an IT company with 1,000 employees. Employee satisfaction is a key challenge for us. Although we have introduced unique benefit programs, they are not being widely used and have become mere formalities. I want to improve our internal PR and the usability of these programs.

Selected Approach

Employee Experience (EX) Journey Improvement Map

Problem Analysis / UX Improvement

A framework to identify "pain points" by visualizing the process from the moment an employee learns about a program to the completion of its use.

This is most suitable because process analysis from the perspective of the employee (the user) is essential for improving "usability."

Other Candidates:Internal Marketing / Funnel Analysis·Employee Benefits As-Is/To-Be Gap Analysis
01

Set Target Personas

Define three specific employee profiles (personas) you want to use the programs to create the foundation for analysis.

Set Target Personas - Canvas

AI Insight

Key findings from this step

02

Identify Challenges at Each Stage of the Journey

Identify the psychological and physical barriers employees feel at each phase, from awareness to use and reimbursement.

Identify Challenges at Each Stage of the Journey - Canvas

AI Insight

Key findings from this step

03

Evaluate the priority of issues

Organize the issues identified in Step 2 along two axes—"Ease of Improvement" and "Impact of Resolution"—to determine the priority for action.

Evaluate the priority of issues - Canvas

AI Insight

Key findings from this step

04

Develop solutions for priority issues

In order to eliminate the high-priority hurdles identified in Step 3, we will devise specific improvement actions (public relations, systems, and operational rules).

Develop solutions for priority issues - Canvas

AI Insight

Key findings from this step

Summary and Next Steps

IT & TechnologyHR & AdminOrganization & Team BuildingMid-size (301-1000 employees)
1/17/2026

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