Selected Approach
Value Proposition Redefinition Framework
StrategyClarify the "value beyond price" that customers perceive, and organize key selling points that don't rely on price reductions.
It is ideal for redefining the benefits that customers receive in exchange for their payment, in response to the challenge of "feeling expensive."
Articulating Customer Pain Points and Expectations
Identify the source of value by writing out the dissatisfaction (pain points) that customers currently experience and the ideals (gains) they seek from the service.
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Definition of Value Proposition and Solutions
In response to the customer pain points and expectations identified in Step 1, organize the unique solutions your company can provide and the benefits customers will gain from them.
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Assessment of Alignment Between Customer Needs and Delivered Value
Visualize how well the organized solutions align with customer needs and your company's strengths, and identify the value propositions that should be prioritized.
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Develop Your Unique Killer Message
Convert the highly-rated elements from Step 3 into powerful messaging that resonates with customers.
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Summary and Next Steps
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