User's Challenge

「Maximize the effectiveness of SNS marketing」

I am in charge of marketing at an apparel D2C company with 25 employees. We operate multiple SNS platforms including Instagram, TikTok, and X, but we face challenges with SNS strategy optimization and cannot determine where to concentrate our resources.

Selected Approach

SNS Portfolio Optimization Framework

Strategy

Organize each SNS currently in operation along two axes: "contribution to results" and "operational cost," and clarify which media should receive concentrated resources.

This is most suitable for the current situation where multiple SNS platforms are being operated and there is uncertainty about resource allocation. It enables objective organization of what to "stop doing" and what to "focus on."

Other Candidates:Target-Channel Fit Analysis·D2C Content ROI Analysis

01

Organizing Operational SNS Channels and Objectives

現在運用しているSNSチャネルをすべて書き出し、それぞれの運用目的を明確にします。

AI Insight

Key findings from this step

02

Evaluating SNS by Results and Effort

Compare the results that each SNS channel brings and the man-hours required for daily operations to visualize the return on investment.

AI Insight

Key findings from this step

03

Decision on Operating Policy for Priority Channels

For the high-priority channels narrowed down in Step 2, clarify the specific operational frequency and key metrics to focus on.

AI Insight

Key findings from this step

04

改善アクションの具体化

Identify specific and actionable initiatives to achieve KPIs for priority channels.

AI Insight

Key findings from this step

Summary and Next Steps

Retail & Distribution Marketing Branding & Awareness Small (1-30 employees)

1/17/2026

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