Selected Approach
Senior Behavioral Change Design Framework
Problem Analysis & Policy PlanningA methodology for identifying the psychological and physical "barriers" held by seniors and designing the motivation for them to participate.
This is ideal for digging into the root causes of psychological rejection or indifference regarding the current state of "limited participation" and deriving specific approaches to encourage action.
Extraction of Psychological and Physical Hurdles
This identifies the specific reasons why seniors hesitate to use digital technology from both psychological and physical/environmental perspectives.
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Evaluating the priority of hurdles
Organize the hurdles identified in Step 1 along two axes—ease of resolution and impact once resolved—to clarify the priorities for action.
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Generating ideas for solutions
We will expand on ideas for "motivation (triggers)" that solve high-priority issues and make seniors want to participate of their own accord.
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Specification of measures and target setting
Detail the "triggers" devised in Step 3 into specific targets and implementation methods to create an actionable plan.
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Key findings from this step
Summary and Next Steps
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