User's Challenge

「Bridging R&D results to commercialization」

I am a manager in the R&D department of an electrical equipment manufacturer with 1,200 employees. Our challenge is the commercialization of technology; even when we have excellent research results, they often fail to lead to productization or commercialization. I want to strengthen our collaboration with business divisions.

Selected Approach

Portfolio Analysis for Commercializing R&D Results

Strategy/Analysis

A framework for organizing technical seeds from the perspectives of marketability and technical superiority to clarify the priority of proposals to business divisions.

Ideal for when you want to objectively determine which business division to link excellent research results to and with what priority.

Other Candidates:Business Division Collaboration & Value Co-creation Framework·"Valley of Death" Overcoming & Bottleneck Resolution Analysis
01

Extraction of R&D Projects

Thoroughly identify ongoing projects and technical assets currently held.

Extraction of R&D Projects - Canvas

AI Insight

Key findings from this step

02

Evaluate by marketability and technical superiority

Map the listed technical seeds on two axes—market attractiveness and company superiority—to identify areas to focus on.

Evaluate by marketability and technical superiority - Canvas

AI Insight

Key findings from this step

03

Defining Target Customers and Value Propositions

For high-priority technologies, we will organize the target and value proposition from a business perspective and create an outline for collaboration with business divisions.

Defining Target Customers and Value Propositions - Canvas

AI Insight

Key findings from this step

04

Formalizing Collaboration Proposals for Business Divisions

Based on the target and value proposition defined in Step 3, we will organize the specific benefits that will motivate business divisions to take action, along with the immediate steps toward realization.

Formalizing Collaboration Proposals for Business Divisions - Canvas

AI Insight

Key findings from this step

Summary and Next Steps

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