Overview
A method for generating ideas to improve the current state by comparing your company's products with the world's best practices and bridging the gap.
Steps
- 1
Set the product as the design subject in advance.
- 2
Conduct research on characteristic values of comparison targets and your company's products. Characteristic values include target performance (functionality, marketability, etc.).
- 3
Compare with competitors based on the characteristic values researched in STEP 1 and identify improvements for your company's products.
Tips & Tricks
For benchmarking, it is good to clearly define the competitors to research in order to better understand your company's position.
