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Brainwriting Method

A method for generating diverse ideas by conducting brainstorming silently and collecting an equal number of opinions from everyone

Overview

A method aimed at generating free and diverse ideas for various themes, similar to brainstorming. By having everyone generate ideas silently, you can leverage the advantages of both individual and group ideation. In addition to eliminating bias from varying amounts of speaking, this method is easier to practice with large groups compared to brainstorming.

Brainwriting Method - 概要

Steps

  1. 1

    Set the design subject in advance.

    Brainwriting Method - ステップ1
  2. 2

    Decide on 6 members in principle, including the leader.

    Brainwriting Method - ステップ2
  3. 3

    Conduct 5 minutes of individual ideation while extracting elements (design elements) related to the design subject, and write three new design elements on paper.

    Brainwriting Method - ステップ3
  4. 4

    Pass the paper with design elements to the person next to you. The person who receives it writes new design elements that develop from the design elements written by the previous person in Step 2 within 5 minutes. Repeat this step until it has gone around all 6 people.

    Brainwriting Method - ステップ4

Tips & Tricks

  • While the standard is 6 members, the number does not necessarily need to be limited and can be executed with any number of people.

Brainwriting Method - ポイント