Overview
A method for generating ideas for improvements to products and services by noting uncomfortable things experienced in daily life.
Steps
- 1
Set the design subject in advance. This method can be started even without a design subject.
- 2
Keep listing uncomfortable things experienced in daily life, and select the one you most want to improve from the listed problems.
Tips & Tricks
Since small and detailed uncomfortable things provide new insights, it is important to list everything you notice.
