Overview
An ideation method aimed at various themes such as new product development and advertising catchphrases. By forcibly narrowing randomly scattered design elements to a single focus, you can generate various ideas.
Steps
- 1
Set the design subject in advance.
- 2
Extract design elements related to the design subject.
- 3
List things with unique characteristics unrelated to the design subject and extract their components and features.
- 4
Generate new design elements by forcibly associating the elements extracted in STEP 2 with design elements related to the design subject.
Tips & Tricks
Similar to the Alphabet System, but differs in that elements to connect with the design subject are extracted from things with unique characteristics.
When selecting things for association, it is easier to forcefully draw hints from those with unique characteristics. Therefore, it is important to select them without considering whether they can be directly used for the design problem.
