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Fresh Eye Method

A method for generating unexpected ideas by having completely uninvolved third parties think about solutions to design challenges

Overview

A method for connecting to ideation for problem-solving by borrowing the perspective of third parties who have no involvement in that field, rather than experts.

Fresh Eye Method - 概要

Steps

  1. 1

    Determine the challenge you want to solve in advance. At this time, summarize the challenge simply and clearly.

    Fresh Eye Method - ステップ1
  2. 2

    Have third parties unrelated to that field think about ideas for solving the challenge over several days.

    Fresh Eye Method - ステップ2
  3. 3

    Develop ideas that can be realistically solved from the ideas the third parties came up with.

    Fresh Eye Method - ステップ3

Tips & Tricks

  • By interviewing why the third party thought that way about their ideas, the essence of the ideas becomes easier to understand.

Fresh Eye Method - ポイント