Overview
A method aimed at generating ideas for various themes such as product improvement and service enhancement. By identifying hopes and desires for how the design subject should be and thinking about ways to achieve them, you can generate concrete ideas for realizing those hopes.
Steps
- 1
Set the design subject in advance.
- 2
Use brainstorming to extract hope points (improvements, desires, etc.) related to the design subject.
- 3
Select the most important hope points from those extracted.
- 4
Extract new design elements that realize each hope point.
Tips & Tricks
While this method can be used alone, since hopes vary among individuals, it is more effective with 5-6 or more people.
It is more effective to gather people with different personalities and expertise since different types of desires lead to better results.
When listing hope points/defects, think freely about the ideal state without being bound by the current situation or conventional wisdom.
Try with kalubo
AI will guide you through problem solving using this method