Back to List
11

KJ Method

A method for generating ideas from various perspectives by repeatedly brainstorming and grouping for the design subject

Overview

A method aimed at generating ideas for various themes including scientific research methods, business, and everyday problems. By writing generated ideas on cards and grouping similar content, you can construct an easily understandable overall picture.

KJ Method - 概要

Steps

  1. 1

    Set the design subject in advance.

    KJ Method - ステップ1
  2. 2

    Extract design elements related to the design subject and write the extracted elements on cards.

    KJ Method - ステップ2
  3. 3

    Generate ideas based on the extracted elements and add more elements.

    KJ Method - ステップ3
  4. 4

    Classify the extracted elements and give them titles. Furthermore, place similar groups close together.

    KJ Method - ステップ4

Tips & Tricks

  • By repeating the process for a single issue, you can find more commonalities and similarities and obtain various ideas.

  • Beyond just generating ideas, by organizing hypotheses from various data (grouping), you can examine various aspects and construct an easily understandable overall picture.

KJ Method - ポイント