Overview
An ideation method aimed at generating completely new ideas. Ideas are generated by imposing one impossible constraint on achieving a design theme.
Steps
- 1
Determine the design theme in advance. Prepare 5-6 members.
- 2
Set one constraint that makes it impossible to achieve the design theme.
- 3
Generate ideas to make achievement possible within the constraint. When doing so, generate ideas from the following perspectives: What value is created by this constraint? What is the essence of this challenge? Are there elements that can be changed or substituted to solve the challenge? Is it affected by time or environment? Etc.
Tips & Tricks
It is important to discuss conceivable solutions for extreme situation settings with teammates.
