Overview
A method aimed at generating ideas for themes such as new product development. By mutually reflecting knowledge of needs from product planning and technical knowledge from technical research, you can generate new ideas that complement each other's weaknesses. *NID stands for Need Idea Development
Steps
- 1
Set the design subject in advance.
- 2
Form a group with product planning members who understand the needs for the design subject and technical research members with abundant technical knowledge.
- 3
Extract design elements such as needs and technologies related to the design subject.
- 4
Analyze the relationships between the design elements extracted in Step 2 to derive new design elements.
Tips & Tricks
For concrete ideation, it is effective to include members who can visualize ideas, such as designers.
