Overview
A method aimed at generating ideas that respond to long-term changes in society and lifestyle.

Steps
- 1
Understand the conventional wisdom regarding the product in advance.

- 2
Set situations that reverse the conventional wisdom regarding the product.

- 3
Generate ideas for solving problems with the design subject based on the situations set in STEP 1.

Tips & Tricks
For effective use of the Reverse Setting Method, it is important to list as many conventional ideas as possible in STEP 0.
