Overview
A method aimed at generating ideas in fields such as advertising catchphrases, sales idea development, and sales talk innovation. By combining heterogeneous information and integrating them, you can generate new ideas.
Steps
- 1
Set the design subject in advance.
- 2
Select any two things from people, objects, natural phenomena, etc.
- 3
For the two things selected in STEP 1, extract design elements such as components, functions, and characteristics of each.
- 4
Generate new design elements (ideas) by forcibly connecting the design elements extracted in STEP 2.
Tips & Tricks
Since the effectiveness of ideation greatly depends on the two things arbitrarily selected, it is important to try various combinations.
Using this method when thoughts are not organized can help clarify thinking and make ideation easier.
This method is considered more effective for soft-sector themes than hardware-related themes.
