Overview
A method aimed at generating ideas for themes such as new product planning, improvement, naming, and advertising copy. By randomly drawing cards with stimulating words and forcibly associating them, you can generate various ideas.
Steps
- 1
Set the design subject in advance.
- 2
Write keywords that could serve as stimuli on cards. Create several hundred of these.
- 3
Randomly select cards and generate new design elements by forcibly associating the keywords on the cards with the design subject.
Tips & Tricks
To expand imagery, it is effective to use two cards for forced association with the design subject.
For efficient ideation, it is effective to gradually add cards with each new design project.
