Overview
A method aimed at identifying (generating) internal and external factors important for achieving business goals.
Steps
- 1
Set the business goal in advance.
- 2
Identify internal factors affecting the achievement of the business goal, divided into Strengths and Weaknesses.
- 3
Identify external factors affecting the achievement of the business goal, divided into Opportunities and Threats.
Tips & Tricks
After listing elements, strategy proposals can be developed through combinations.
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