Overview
A coined term from Greek meaning 'connecting seemingly unrelated elements,' this is a method aimed at generating ideas for themes such as product development. By connecting seemingly unrelated elements through direct analogy, personal analogy, symbolic analogy, and fantasy analogy, you can generate new ideas.
Steps
- 1
Set the design subject in advance.
- 2
Determine members consisting of 5-6 people and explain the theme to them. Also explain expert analysis content here.
- 3
Perform analogies (direct analogy, personal analogy, symbolic analogy, fantasy analogy) using the analysis content as hints to extract ideas for new problem-solving. Compare and combine the design elements extracted here to create concrete proposals.
Tips & Tricks
Since Synectics is originally a method used by expert groups, the ideal composition is an experienced leader and experts who are well-versed in the problem.
