Overview
A method for paradoxically generating means to achieve goals by deliberately thinking about ways NOT to achieve the goal. Contrary to the common approach of thinking about how to achieve goals, this method thinks about how NOT to achieve goals, enabling ideation from a different angle than usual.
Steps
- 1
Determine the target goal in advance.
- 2
Generate means that would NOT achieve the set goal.
- 3
Derive ideas for goal achievement by addressing the elements generated in STEP 1.
Tips & Tricks
New perspectives emerge when you decisively keep generating ideas for NOT achieving the goal.
