Overview
A method aimed at generating ideas to reduce costs while maintaining product performance by identifying unnecessary costs.

Steps
- 1
Set the product function or design proposal in advance.

- 2
For each component of the product, assess their function, cost, and value.

- 3
Based on the information assessed in STEP 1, consider alternative component proposals that fulfill the same function at lower cost.

- 4
Derive a cost-reduced design proposal by replacing current components with the component proposals considered in STEP 2.

Tips & Tricks
Through value analysis, points where effort should be focused and points where effort can be reduced for the design subject become clear.
